Gresbond Se Lagaya Hota, To Aisa Nahi Hota
A campaign to spread awareness about the importance of using the right tile adhesive — and avoiding the common mistakes that lead to tile failure.
Recognised by The Economic Times at the Leadership Excellence Awards 2025 as the Outstanding Digital Marketing Campaign of the Year.
The award was presented by Mr. Anupam Kher to Mr. Kartik Kajaria, Head of Gresbond, in recognition of the campaign’s creativity and impact in redefining how tile adhesives are perceived in India.
This recognition reaffirms our belief that the right blend of innovation, storytelling, and product strength can transform the industry.
Watch the Stories
Every year, countless homes face problems like cracked tiles, hollow sounds, or popping floors — often without knowing the real reason. These aren’t product faults. They’re fixing faults.
Through this campaign, we aim to educate and inform — highlighting the risks of poor tile fixing and the difference a professional adhesive can make.
Choose wisely. Choose Gresbond – Premium Tile Adhesive.
Good Tiles Deserve the Right Adhesive
Tile fixing is not just a step in the process — it’s the foundation of durability. Avoid shortcuts, and use a solution designed specifically for tile application.
- Gresbond by Kajaria – Premium Tile Adhesive
- ✅ Trusted by professionals
- ✅ Ideal for all tile types, including large slabs
- ✅ Designed for strength, safety, and long-term performance